Let’s be honest the word ‘fermented’ doesn’t conjure up thoughts of glowing skin and glamour but apparently, this is the next big thing to hit the beauty industry. Natural, sustainable and full of potent ingredients fermented skincare might not sound pretty but it definitely works.
At the forefront of the movement is Florena, a beauty brand committed to sustainability and using only natural products. They carefully select all of their ingredients to ensure their products are vegan and 99.46% natural. Utilising the fermenting process they’ve created moisturisers, masks, oils and cleansers that are packed with pure ingredients.
Incase you’re still skeptical here are the key dets you need to know:
What is fermented skincare?
Fermentation uses bacteria to break down things like flowers or fruits so that the most potent ingredients can be extracted. These include vitamins, essential minerals and amino acids in their purest form which are more effective. The molecule size of these pure ingredients is also a lot smaller so they can be more easily absorbed into the skin.
Is fermented skincare good for all skin types?
Yes, fermentated skincare is good for all skin types and especially for those with sensitive skin. The pure ingredients have antiinflamatory and skin calming benefits which everyone would benefit from.
Which products should I start with?
Florina sent me their 24HR Hydrating Day Cream, Night Cream and Hydrating Face Mask. I would say this is the best place to start as everyone needs a moisturiser in their routine and they don’t requre any skincare skills to apply. The formulas contain fermented Camellia Sinensis and Olive Oil to intensly hydrate and soothe your skin.
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