I remember when the sustainable fashion movement first started to gain traction and I was seeing a lot of new brands pushing eco-friendly wares. As important as investing in fashion and being sustainable is to me I was never able to find a sustainable brand who’s clothes I actually wanted to wear. I’m not naming names, but those famous oversized dungarees will never make it into my wardrobe, no matter how planet-friendly they are. It’s taken a while for the industry to get to a point where sustainable no longer equates to hippy or boho style. We all want to make better choices but we need options that are fashionable and easy to work into our wardrobes.
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NU-IN has slid seamlessly into this gap with a collection of well made, wearable clothes with a strong focus on sustainability. I don’t think I’ve ever connected with a brand so quickly or been so in awe of a new business. Their website is chic, streamlined and minimal and every garment has a detailed description with full transparency on the fabrics and manufacturing processes. Their collection focuses on great basics in easy to style prints and colours. I particularly love their denim, knitwear and t-shirts. These are pieces that you’ll wear forever and it’s even better knowing that you’re making a conscious choice.
I was gifted some items from their collection and one of my favourite pieces is a cream puffa coat. It’s made of 100% recycled material but it looks so expensive and is so warm. I haven’t stopped wearing it and it would make for such a good investment piece in anyone’s wardrobe. Another favourite was my orange maxi dress. It’s made of Lenzing Ecovero viscose, a fabric derived from wood pulp that’s biodegradable. It’s also a perfect length and even has thumbholes and longer sleeves to keep your hands warm.
As more and more of us are waking up to the realities of fast fashion we need to start making better choices about where we are spending our money. This is such an amazing brand, I really hope that this is the future for the industry and that people will see the benefits of investing in better clothes.