If you’ve been reading my blog for a while then you’ll know that I used to interview welsh designers pretty regularly. So far I’ve chatted to some of my creative faves including Swag and Tassel and Xandra Jane and I’m so excited that I’m finally getting around to writing some more.
I first spotted Delicious Monster Tea on Instagram after seeing Claire’s t-shirts everywhere and I haven’t stopped following since. From the pink colour scheme to the super cheeky slogans (my personal fave is “thick thighs, thin patience”) there’s nothing not to love. Now that she’s taking the venture full time I thought it was the perfect opportunity to sit down and talk all things embroidery.
I LOVE the name Delicious Monster Tea, where did it come from?
I wish I had a good answer to this question!! The idea came from the giant monstera plant we have in the lounge (Latin name: monstera deliciosa). I’m not sure where the tea bit came from, but basically it means absolutely nothing!
The slogans on your tees always make me giggle, what was the first one you embroidered?
The first one I did was a “ladyboss” one on a white tee from Primark, and then I want on a spree embroidering everything I owned!
You quit your 9-5! Yass! Living the dream! What’s instore for your brand now that you have so much extra time on your hands?
I can finally start ticking things off my to do list!! I have a few weeks left at work, but I am so stupidly ridiculously excited to finally make a start on the things that have been itching in my brain over the past year. Top of the list are vest tops, embroidery workshops and some DIY blogs.
You’re so active online and I love your Insta stories! How has social media helped to grow your business?
Thank you! I didn’t have any form of social media before I started the business, so it has been a very steep learning curve, and there are often days when I think “what the fuck have I got left to say?!” I haven’t quite figured out Facebook, but I’ve fallen in love with Insta and have ended up meeting so many people from the grid in real life. To be totally honest, my business wouldn’t exist without social media. About 90% of customers currently come from Instagram. I worry that I rely on it too much (there’s a lot of fear mongering at the moment about “what will happen when Instagram dies?”), so on my list for the next few months is to get out and about in the real world, shouting about Delicious Monster Tea.
You’re one of my favourite girl bosses in Wales, are there any others who inspire you?
OH, SO MANY!! Again, Instagram is a great tool for finding small businesses and learning from them. @themonday.club (a group of women in business in South Wales, run by @theroamingcaravanco and @sadlerjones) has introduced me to so many great women who are doing their own thing and absolutely smashing it. There are too many to list, but my favourites at the moment are: @potyertitsawayluv (boobs and ceramics), @jazmoodie (embroidered nudes), @tayneetinsley (gorgeous illustration of lovely naked ladies)…..there’s definitely a theme there!
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Loved this interview – what an inspiring woman, I’d love to sew full time!!
Isn’t she amazing! So talented! And same, living the dream x